Staying in touch with past clients is crucial for realtors to maintain relationships and generate referrals. While sending emails and newsletters are common ways to stay connected, there are some unique ways that can help you stand out from the crowd. Here are five simple ways you can stay in touch with past clients after closing:
Host a Client Appreciation Event
Plan an event to show your clients how much you appreciate their business. It can be as simple as a backyard barbecue or a more formal gathering like a wine and cheese tasting. Encourage them to bring friends and family, as that could generate future business.
Send a Personalized Gift
Sending a thoughtful gift is a great way to show your clients that you value their business. Consider sending a personalized housewarming gift or a gift card to a local restaurant.
Share Community Updates
Stay in touch with your clients by sharing updates about their local community. This could include information about local events, new businesses opening up, or any upcoming changes to the area.
Create a Referral Program
Encourage past clients to refer their friends and family by creating a referral program. Offer a discount on related services or a small gift for any referrals that turn into new clients.
Provide Helpful Information
Keep your past clients informed by sending them useful information about the real estate market, home improvement tips, or local housing trends.
By implementing some of these unique ways to stay in touch with past clients, realtors can maintain strong relationships and generate more business through referrals. Remember, staying top of mind is key in this competitive industry, so don't be afraid to get creative and stand out from the crowd.
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